Allied Electronics & Automation: Schneider Electric’s New Altivar ATS480 Soft Starters for Industrial Automation Applications

DCS Allied Electronics Offers Schneider Electrics New ATS480 Series Soft Starter 1 400x275

November 23, 2022

The new ATS480 series soft starters combine a field-proven technology platform with digital enhancements and improved cybersecurity capabilities to support widespread digitization efforts in the industrial automation industry.

Allied Electronics & Automation is now stocking Schneider Electric’s new Altivar ATS480 soft starters, which are designed to support widespread digitization efforts in the industrial automation industry. 

Soft starters are solid-state devices that enable a gentle ramp-up to full-speed motor operation to protect AC motors from the damage that can be caused by the initial inrush of current associated with motor startup. In addition to facilitating that crucial process, Schneider Electric’s new Altivar ATS480 soft starters are engineered to simplify and economize motor configuration and commissioning, maximize application availability, satisfy rigorous cybersecurity standards, and deliver reliable, long-lifetime performance in a wide range of demanding and harsh environment industrial automation applications rated for 208–690V, 17–1,700A, and 4–900kW.

They also feature the same hardware platform as the popular ATS48 series soft starters they evolved from to support drop-in replacements that preserve customers’ initial investments and deliver the same proven robustness, reliability, 20-year durability, and start/stop performance. Additional features include digital enhancements, improved cybersecurity capabilities, and seamless integration with Schneider’s EcoStruxure platform, which combines best-in-class OT solutions with the latest in IT technology to help users simplify architecture selection, design, and execution processes, maximize energy efficiency and sustainability, and reduce engineering time and costs.

Digital enhancements to the new ATS480 series soft starters include remote commissioning capabilities, embedded QR codes that reveal parameters for on-site troubleshooting, a text keypad capable of displaying warnings and history, and an even broader range of compatible Ethernet and serial communication bus protocols, including Modbus TCP, EtherNet/IP, PROFINET, EtherCAT, Modbus RTU, CANopen, PROFIBUS DP, and DeviceNet.

In terms of cybersecurity, the new ATS480 soft starters feature secure boot and firmware upgrades, threat intelligence capabilities that can generate security reports and restrict or disable ports and services, and user account authorization.

ATS480 series soft starters are torque controlled and equipped with torque ramp, dynamic braking, and DC injection stop modes as well as an embedded electronic thermal relay for motor protection. They are rated for operating voltages spanning 208–690V, operating current extending from 17–1,700A, and effective power ranging from 4–900kW and comply with relevant CE, cULus, CCC, UKCA, RCM, EAC, DNV, ABS, BV, and CCS standards.

Ideal applications for the new ATS480 series soft starters extend from normal to heavy-duty and include economical, high-horsepower motors (>500HP), pumps, fans, compressors, saws, pulpers, agitators, mixers, grinders, crushers, refiners, presses, and material handling equipment.

“Our new ATS480 soft starters offer economical solutions based on our field-proven ATS48 hardware platform but optimized for today’s and tomorrow’s industrial automation applications,” said Chien-Hao (David) Chen, Senior Offer Manager – Product/Program Management and Key Account Development, Schneider Electric. “They’re highly robust and reliable, even in the most demanding and harsh environment applications, and they support 208- to 690-volt applications to deliver unmatched flexibility in addition to continuity of service and enhanced digital features like cybersecurity characteristics that are essential to success in Industry 4.0 environments.”

For more information, visit HERE.

Related Articles


Changing Scene

  • Wesco Opens State-of-the-Art Facility in Eastern Canada to Support Influx of Megaprojects in the Region

    Wesco Opens State-of-the-Art Facility in Eastern Canada to Support Influx of Megaprojects in the Region

    Wesco International has recently announced the grand opening of a new state-of-the-art facility on Higney Avenue in Dartmouth, Nova Scotia, Canada, making this the largest facility of any distributor in the Atlantic region. The new building, facilitated by Touchette Real Estate, a division of Groupe Touchette, will feature Wesco’s comprehensive suite of services and solutions including… Read More…

  • PataBid Nominated for Canadian Choice Award in Software Services

    PataBid Nominated for Canadian Choice Award in Software Services

    PataBid is proud to announce its nomination for a Canadian Choice Award in the Software Services category. This recognition highlights PataBid’s commitment to supporting the electrical contracting community across Canada by providing innovative estimating software solutions that streamline estimating processes and ensure predictable and profitable projects. Read More…


Sponsored Content
The Easy Way to the Industrial IoT

The way to the Industrial IoT does not have to be complicated. Whether access to valuable data is required or new, data-driven services are to be generated, Weidmuller enables its customers to go from data to value the easy way. Weidmuller’s comprehensive and cutting-edge IIoT portfolio applies to greenfield and brownfield applications. Weidmuller offers components and solutions from data acquisition, data pre-processing, data communication and data analysis.

Visit Weidmuller’s Industrial IoT Portfolio.


ADVANCED Motion Controls Takes Servo Drives to New Heights (and Depths) with FlexPro Extended Environment Product Line

Advanced Motion Controls is proud to announce the addition of six new CANopen servo drives with Extended Environment capabilities to their FlexPro line. These new drives join AMC’s existing EtherCAT Extended Environment FlexPro drives, making the FlexPro line the go-to solution for motion control applications in harsh environments.

Many motion control applications take place in conditions that are less than ideal, such as extreme temperatures, high and low pressures, shocks and vibrations, and contamination. Electronics, including servo drives, can malfunction or sustain permanent damage in these conditions.

Read More


Service Wire Co. Announces New Titles for Key Executives

Bruce Kesler and Mark Gatewood have been given new titles and responsibilities for Service Wire Co.

Bruce Kesler has assumed the role of Senior Director – Business Development. Bruce will be responsible for Service Wire’s largest strategic accounts and our growing Strategic Accounts Team.

Mark Gatewood has been promoted to the role of Vice President – Sales & Marketing. In this role, Gatewood will lead the efforts of Service Wire Company’s entire sales and marketing organization in all market verticals.

Read More


Tri-Mach Announces the Purchase of an Additional 45,000 sq ft. Facility

Tri-Mach Elmira Facility

Recently, Tri-Mach Inc. was thrilled to announce the addition of a new 45,000 sq ft. facility. Located at 285 Union St., Elmira, ON, this facility expands Tri-Mach’s capabilities, allowing them to better serve the growing needs of their customers.

Positioning for growth, this additional facility will allow Tri-Mach to continue taking on large-scale projects, enhance product performance testing, and provide equipment storage for their customers. The building will also be the new home to their Skilled Trades Centre of Excellence.

Read More


JMP Parent Company, CONVERGIX Acquires AGR Automation, Expanding Global Reach

Convergix Automation Solutions has completed the acquisition of AGR Automation (“AGR”), a UK-based provider of custom, high-performance automation design and systems integration primarily to the life sciences industry.

Following Convergix’s acquisitions of JMP Solutions in August 2021 and Classic Design in February 2022, AGR marks the third investment in Crestview’s strategy to build Convergix into a diversified automation solutions provider targeting the global $500+ billion market, with a particular focus on the $70 billion global systems integration and connectivity segments. Financial terms of the transaction were not disclosed.

Read More


Latest Articles

  • How Advanced X-Ray and AI Inspection Technologies Optimize Quality Control and Reduce Costs in SMT Manufacturing

    How Advanced X-Ray and AI Inspection Technologies Optimize Quality Control and Reduce Costs in SMT Manufacturing

    Explore how Omron’s latest X-Ray machines and AI-driven solutions are setting new standards in manufacturing efficiency and quality control. The manufacturing landscape is swiftly evolving, and Omron is at the forefront with its innovative PCB inspection machines. These systems offer profound insights into SMT production process, enhanced quality control, and can significantly reduce labor costs. Advancements… Read More…

  • KUKA Establishes New Software and Digital Business Segment

    KUKA Establishes New Software and Digital Business Segment

    Software is playing an increasingly important role in mechanical engineering. What used to be mostly solved mechanically is now done by electronics and the associated software. “With KUKA Digital, we are expanding our offering in order to position ourselves broadly for a market with strong growth potential. Our customers need products, solutions and consulting approaches to digitalize… Read More…