Introducing the Newly Redesigned Mobile Showroom
July 22, 2019
Mitsubishi Electric Automation, Inc. has announced the launch of its new mobile showroom. The company has operated a mobile showroom since 2012, but for 2019, it conducted an overhaul, including a new trailer and exhibit stations.
The 53-foot trailer provides a large central area allowing visitors to comfortably explore the exhibit stations, which are interconnected via the CC-Link IE Field industrial network, letting guests view the status of every exhibit station from one location. The mobile showroom stations present innovative topics such as smart machines, robotic integration, predictive maintenance and engineering productivity, as well as highlighting solutions for challenges such as transitioning to current generation products and machine safety. The trailer also includes a convenient meeting room to facilitate further discussions in a welcoming environment.
The trailer travels throughout the United States and Canada, bringing Mitsubishi Electric solutions direct to customer locations, and appearing at events such as expos and trade fairs from Southern California to Newfoundland, Canada.
“Most people who are in the manufacturing industry find attending some of the larger tradeshows to be cost prohibitive,” said Sloan Zupan, director of corporate marketing at Mitsubishi Electric Automation, Inc. “The mobile showroom allows everyone to see the broad portfolio of solutions which address manufacturing challenges and the latest innovations in industrial automation technology without the expense associated with attending traditional national tradeshows.”
