The New Active & Intelligent Packaging Message: What it can do for you!
During its world Congress, held in Amsterdam, both the AIPIA President and its Chief Executive emphasized that the AIPIA (Active & Intelligent Packaging Industry Association) message has changed emphatically during 2018. No longer are we talking about ‘How it Works’, said Dick de Koning in his presidential opening address, it is now all about ‘What it can do for the Brand Owners’ he proclaimed.